Friday, June 15, 2012

Inbox - June 15, 2012

Inbox is our weekly round up of whisky news and PR material that has found its way in to our email inbox. It was created as we cannot write full articles or do justice to every piece that we receive. It features items from around the world of whisky and is published by us each Friday.

Within Inbox we write a few lines detailing each press release/piece of news/PR event that we have received and provide links, where possible, for you to find out further information.  Things seem to be warming up in PR-land following the Queen's Diamond Jubilee long weekend here in the UK, and this week includes a couple of bits of news for all of you keen photographers out there ...
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Famous Grouse - Win a cask
The Famous Grouse Experience, which is housed at the Highland distillery of Glenturret, has announced the latest competition to help celebrate the 10th anniversary of visitor centre's opening - a once in a lifetime chance to win a cask of Glenturret whisky worth £7,000.  Visitors taking a tour at the Famous Grouse Experience in Creiff will each be given a scratch card offering various prizes, including one for the grand prize of the winning cask.

The cask will be filled with Glenturret single malt and matured for 10 years  Scratch cards will be given to anyone taking the tour that is both over 18 years of age and a UK resident.  The closing date is 31 December this year.  For further information on the Famous Grouse Experience, the tours and the competition terms and conditions - visit www.thefamousgrouse.com.

Jura - Photo competition No.1
The Jura single malt whisky brand has teamed up with leading camera maufacturer Olympus to launch an online photography competition with the aim to find images from across the world that capture the theme of ‘community spirit’.

Three amateur photographers will win a trip to the island of Jura, which is famed for its small, close-knit community and united by the island they love and the warmth of its people. Each of the three winners and their partners will enjoy a week’s stay in the exclusive Jura Lodge and a VIP tour of the Jura distillery and island. The winners will also receive an Olympus PEN E-PL3 camera (pictured and worth £370) and a photography workshop from photographer David Nightingale.

To enter, applicants must upload a photo via the special page on the Jura website that captures 'community spirit' with a description in 50 words or less. There will be one winner from North America, one from the UK and one from the rest of the world. The competition closes on Friday 3 August.

Macallan - Photo comp No.2
Following the recent launch of the third part in their Masters of Photography series, the famous Speyside whisky brand of Macallan have announced a consumer photo competition.  This year's work is produced by world renowned portrait photographer Annie Leibovitz and the subject of consumers entries is to be portraits conveying 'The Last Word'.  The competition can be entered via the special website www.themastersofphotography.com.

Once submitted, each portrait will be live on the website and can be voted for by viewers.  Last year's competition pulled in 7,000 entries and this year sees the brand embracing social media for the first time with photos being used on Facebook, Twitter and Pinterest.  Each week, the most popular portrait will be 'The Last Word of the Week' and be Macallan's Facebook profile picture for that week.  There are also to be monthly prizes and the overall winner will receive a photographic VIP trip to the Macallan distillery in Speyside.  The closing date is 5pm GMT on 23 October.

Tomatin - New release announced
The Highland distillery of Tomatin have announced a new limited edition whisky. The whisky is released at 15 years of age and will be available shortly in specialist whisky retailers worldwide. The majority of the maturation was in ex-bourbon casks, before being transferred to ex-Tempranillo red wine casks for the final three years. It has been bottled at a strength of 52% ABV and there are just 3,150 bottles in the release. The recommended price is £49.99.

Graham Eunson, the Distillery Manager at Tomatin, explains, "The intensity of the wine casks is gently softened by the use of second fill ex-bourbons to achieve a perfect balance. The combination of flavours and aromas achieved by the use of these differing casks is fantastic. There’s always a sense of anticipation and excitement when you experience a potential new whisky for the first time and in this case, those emotions were well justified.

1 comment:

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