Friday, July 13, 2012

Inbox - July 13, 2012

Inbox is our weekly round up of whisky news and PR material that has found its way in to our email inbox. It was created as we cannot write full articles or do justice to every piece that we receive. It features items from around the world of whisky and is published by us each Friday.

Within Inbox we write a few lines detailing each press release/piece of news/PR event that we have received and provide links, where possible, for you to find out further information.  Here is what has grabbed our attention this week ...

Glen Garioch - New Vintage released
The east Highland distillery of Glen Garioch has unveiled the latest in its small batch release programme - Glen Garioch 1995 Vintage. The sixth special addition to the Glen Garioch range was laid down just months before the distillery was mothballed for two years in October 1995. There are just 6000 bottles available globally and just 100 in the UK.

The 1995 Vintage used some of the last ever barley which was malted and peated on site at the Glen Garioch (pronounced glen-geery) distillery. Following a two year period of silence, production resumed in 1997 but without the use of the old malting barns which had been operation for nearly 200 years. It has been bottled at 55.3% ABV and is available now from specialist wine and spirit retailers, with a recommended price of £55.

Kirsteen Beeston, Head of Brands Marketing for Morrison Bowmore (Glen Garioch's owners) says, “The aim with all our limited edition expressions is to showcase the distillery’s special quality of liquid, and the 1995 is certainly no exception. This vintage is the last to capture the old Glen Garioch peaty notes and has been matured entirely in first fill bourbon barrels for over 16 years. Glen Garioch may be a small artisan distillery but our enduring spirit, honed over the last 200 years, means that we’re well versed at turning out distinctive single of exceptional quality.” 

SMWS - New iPad app launched 
The Scotch Malt Whisky Society (or SMWS for short) has unveiled a fully interactive iPad version of its award-winning members' magazine Unfiltered - the first whisky related magazine of its kind on Apple's global NewsStand app platform.

The app offers previously unseen content for the Society's 26,000 members, but also opens the magazine up to non-members, with videos, interviews and features, 360-degree photography, interactive maps and hidden extras. The SMWS teamed up with Connect Communications to develop the cutting edge publication, designed to take full advantage of the iPad's capabilities. The result showcases the creative photography and industry-leading writing that have become Unfiltered's signature.

Commenting on the launch, Unfiltered editor Kai Ivalo said, “Our vision for Unfiltered on the iPad was to reflect the excitement, adventure and curiosity which comes with a love of great whisky. Like a good dram, it impresses from the first nosing, but also has hidden depths for those prepared to explore.”

Sullivans Cove - Take on the States
The award winning Australian single malt whisky from Tasmania, is sending its first shipment to the USA this month. This is to build on the brand's current and ever growing popularity, which sees it currently exporting to ten countries across Europe, plus Singapore and Canada.  The USA is the next step. Sullivans Cove is one of the most highly awarded Tasmanian whiskies, consistently winning Gold at the world’s most prestigious blind tasting competitions since the distillery was founded in 1994.  These include Jim Murray’s Liquid Gold Awards, The Spirits Business’s Spirits Masters and the World Whisky Awards.

Patrick Maguire, Master Distiller of Sullivans Cove said, “Tasmanian whisky is really taking off across the world, mainly because of the hard work that the guys have been putting in here at home. We are starting to see a cult following for our whiskies and I am proud that Sullivans Cove is at the forefront of that movement. This is great news considering that the whisky category, and single malts in particular, continues to be the fastest growing spirits category globally.”

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